Sacramento, California
Some people have a certain air about them that tells you they are destined for success. They radiate confidence and draw others into their sphere of influence. Jason Domingo is one of these people. His sense of assurance conveys the impression that when he sets out to achieve a goal, he wont rest until hes finished the job. Jasons drive and determination have enabled him to quickly achieve the status of Pearl Executive at Synergy. His understanding of network marketing has given him a leg up on the competition and makes his comments on the business well worth a listen.
To create leveraged income, youve got to recruit and build a downline. For Jason, the key to recruiting success is to understand and embrace the fact that everyone gets into the business for different reasons and with different goals. No one has the right to impose goals upon anyone else, he says. We each aspire to a different level of success. Some only want a few hundred dollars extra each month, some want to replace their full-time income, and others want to have unlimited earning potential. You have to be flexible. Let the individual members define success for themselves and then help them to achieve it, whatever it may be.
In Jasons opinion, its the sponsors responsibility to represent the truth about the business. The sponsor creates the reality for the new recruit, he says. A distributor with no previous network marketing experience has little to no idea about this enterprise. Misrepresent the reality of network marketing, and youre setting them up for failure. Our job, as sponsors, is to represent the truth, treat recruits as legitimate business partners, and own the responsibility for both their success as well as their failure.
Making sure the people he sponsors are a good match with his personality is also important. I wont take just anybody, Jason says. My new recruits become my business partners, so I want people who are motivated and willing to learn. If our personalities dont mesh, Ill let somebody else sponsor them.
Jason highlights transference of belief, through promoting the next impending event, as his key component for success. Network marketing is 95 percent psychological and 5 percent hard work, Jason says. You must take those new members, with all their anxiety and certainty, through an evolutionary process whose end result is complete conviction and belief. In-home presentations, hotel meetings, regional trainings, and conventions are what ultimately bridge the gap between uncertainty and belief. If they believe, they can transfer that belief to others. Getting new people to events tackles the 95 percent. After that, the remaining 5 percent hard work happens all by itself.
Ultimately, Synergy is about building relationships and creating friendship and trust in the people you work with. People try to systematize and computerize the industry in an attempt to make it easier, but it doesnt work long-term. I learned this lesson the hard way. Synergy is a people business. As Dan Higginson likes to say, Youve got to get out there belly-to-belly, heart-to-heart and mind-to-mind. I think that says it all.
